Horticultural Rep Group (HRG) was started in May 2018 to address the changing market in the indoor horticultural industry. HRG is a professional Manufacturers’ Representative agency which specializes in the sale of horticultural products to the indoor and greenhouse horticultural markets. The HRG sales team has worked together as a functioning team for four years now as the Nanolux Technology sales team. The sales team has been seperated into a separate entity to be able to further the marketing and sales of our partner companies under the HRG family.
HRG values business ethics, experience, relationships, product knowledge and is dedicated to being fully educated in the products they represent as well as in competitor’s offerings. The staff of HRG participates in all available trainings and educational opportunities offered by the factories we represent. HRG is committed to excellence in customer service.
Why Choose Us
HRG strives to develop new ways to further penetrate and develop market opportunities for all the manufacturers we represent. It is our objective to represent all of our product lines equally in order for them to receive maximum exposure. HRG is committed to excellence in customer service.
Experience & Reputation
Our sales team has over 122 years of combined sales and marketing experience in Manufacturing, Manufacturers Rep. business and distribution. We have excellent relationships with the over 900 retail hydroponic stores in the USA and also commercial facilities across the country.
Products Represented & Territory
HRG currently has offices located in Ogden, Utah. The product lines we represent are the leaders in their respective industries. We participate in vendor appreciation days at retail stores throughout the year across the country and also participate in over 15 trade shows throughout the USA during each year.
Sales & Marketing Team
We possess a proven team for promoting and selling products into the indoor horticultural market. This results in sales success for all products represented. The staff of HRG makes themselves available for all store and commercial facility training requirements.
Keith’s background is in economics which he studied at UC Berkeley. He has successfully built seven companies over his 30-year business career. His industrial background is in lighting which he has been doing in one form or another for his entire career. He is a long-standing figure in the horticultural/hydroponics industry and was the owner of Diamond Lights Inc., one of the original lighting companies in the industry. He was also one of the founders of Sentinel controls within the hydroponic industry. He currently operates and oversees Nanolux Technology Inc..
Kim has 25 years of business experience in operations and finance. She has successfully built and managed her own multi-million dollar businesses and has been a very successful business entrepreneur. Her expertise is in all facets of operations, systems flow and finance. She has a deep understanding of accounting and CRM platforms. She also has years of experience in sales and marketing. Kim currently also holds the position as the CFO of Nanolux Technology Inc..
Tyler has over 20 years of experience in business development, business operations and entrepreneurship. He earned his bachelor’s degree in Business Administration from Weber State University, after which he started his professional career and has launched and helped build six different successful businesses in varying industries. He has led multiple sales and operations teams that have contributed to double digit growth percentages while establishing sound procedures and foundations for multi-million-dollar companies. Tyler currently oversees the HRG sales team in the rapidly expanding horticulture, cannabis, and hydroponic industries.
Rocky Mountain/Southwest Territory
Clay is new to our team but not unfamiliar in the industry. Clay grew up in the hydro industry because of his families various business’s going back decades. Clay has worked internally within the business for years doing everything from trade shows, operations and tech support. He is very well versed in all of our partners products and the territory will be well served.
Velvet is new to our team but not new to the industry. Velvet has a thorough knowledge of every aspect of growing, from soil health to microbe and nutrients to environment and lighting. She has worked in retail hydro, travelled the country as a prior nutrient sales rep, and managed/consulted on many commercial facilities. Velvets lifelong education in everything cannabis puts her in the well deserved spot of expert grower.
Donnie’s background is extensive in the HVAC industry where he began right out of high school and went on to owning a company for the final two years of his HVAC career. As a long time indoor cultivator, in 2018, Donnie took his knowledge and became the East Coast Representative for Oregon’s Only Organics. He is the rank of Nectar Assassin. His short time with Oregon’s Only led him to the position he currently holds, as the North East Representative for Horticulture Rep Group.
Pacific Northwest Territory
Ryan has an extensive background in cultivation. He was the lead greenhouse grower for an Organic Agriculture production farm and taught classes in cultivation practices and cloning techniques with Mama’s Clinic in The Dalles, OR. Ryan brings 20+ years of practical, hands on growing expertise to HRG and recently earned the status of Nectar Assassin. Prior to HRG, Ryan managed a successful hydro store in OR and is knowledgeable in all aspects of grow equipment and nutrients.
Northern California/Nevada Territory
We are pleased to have Renata back on our team. Renata has been in the hydroponic and cannabis industry since 2003. Her 17 year career started by working at, and then managing, a successful hydroponic store in the Sacramento area. During this time, she gained an extensive knowledge on all aspects of hydroponic growing. She then moved into a position as NorCal regional sales representative for Nanolux, where she was instrumental in building brand recognition in her territory. Following Nanolux, she further enhanced her growing knowledge by co-managing a licensed legal farm in Mendocino while at the same time, doing sales for a genetics company. Renata moved to Oklahoma to be on the forefront of legalization for that state, and helped build and manage an indoor cultivation site. Renata also has work experience with an extractions company as well as regional sales representation for a key distributor in the industry. Renata has a thorough knowledge of regulations, licensing, design and management of indoor and outdoor cultivation.
Southern California/Southern Nevada
Lindsay K. Vogel comes from an extensive sales and marketing background with a high level entrepreneurial spirit. From owning her own business at age 21, to working and doing sales for a multimillion dollar travel company in the tech space. She later found excitement in the widely growing horticultural industry starting out her career at Nanolux Technology, now going on approx. 5 years and today has become widely knowledgeable within the space.
Dan has been in the Hydroponic Industry for over 15 years. He started his career at Diamond Lights in San Rafael, Ca.. He spent his time at Diamond Lights as the Retail store manager and moving to Inside Sales and R&D. He then moved to a postion as Inside Sales/Purchasing Manager for General Hydroponics in Sebastopol, Ca. He has been with Nanolux Technology in Commercial Sales and as the NorCal Sales Rep. He has technical knowledge of Hydroponic growing and his back ground in Sales.
Carmen has a Bachelors degree in Human Resources and a background in account management, sales and recruiting. She worked for an LED light company prior to working at Horticultural Rep Group and is enthusiastic about being in the cannabis industry. She works in the Midwest territory and is passionate about continuing to educate herself and sharing her knowledge in this space. Carmen and her family began growing medical marijuana in 2008 when it became legal in the state of Michigan and have been licensed caregivers helping patients ever since.